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Published on

Oct 26, 2025

Youtube Media Buyer

Part-Time

/

Remote

/

About Us


We are a growing digital content brand focused on empowering Muslims to build halal wealth and meaningful businesses. Led by Thom Défilet (ریّان), our content spans YouTube, Instagram, and our mentorship programs including Barakah Arbitrage. As we continue to expand, we are looking for an expert YouTube Media Buyer to join our team on a part-time basis.

A YouTube Media Buyer plays a crucial role in driving qualified leads and conversions through strategic ad campaigns. The right candidate will manage and optimize YouTube ads for our programs, events, and webinars - developing campaign strategies, testing creatives, and maximizing ROAS. If you have proven expertise in YouTube advertising, understand conversion metrics, and want to serve the Muslim Ummah through high-impact campaigns, this could be the perfect opportunity for you.


Role Overview


The YouTube Media Buyer will be responsible for planning, launching, and optimizing YouTube ad campaigns to drive leads and conversions for our programs, events, and webinars. This is a part-time position that involves developing media buying strategies, managing campaign budgets, testing ad creatives, and analyzing performance data. The role requires expertise in YouTube advertising, understanding of funnel metrics, and the ability to work collaboratively with our creative team. The ideal candidate should be hands-on with campaign management, proactive with testing strategies, and consistently deliver strong ROAS while scaling our ad spend effectively.


Key Responsibilities


  • Develop and execute YouTube ad strategies for programs, events, and webinars. Plan campaign structure and scaling roadmaps.

  • Launch and manage YouTube ad campaigns from setup to optimization. Monitor performance daily and adjust based on data.

  • Test ad creatives, audiences, and targeting strategies. Identify winners and scale effectively.

    Analyze campaign metrics including ROAS, CPA, CTR, and conversions. Provide strategic recommendations.

  • Coordinate with copywriters and designers for ad creatives. Provide clear direction for testing needs.

  • Manage campaign budgets and optimize for maximum ROAS. Scale winning campaigns profitably.

  • Track and report on campaign performance regularly. Communicate results and insights clearly.

  • Stay updated on YouTube advertising best practices. Implement new strategies and features.


Qualifications and Skills Required


  • Expert-level experience in YouTube advertising with proven track record. Advanced proficiency required.

  • Deep understanding of YouTube Ads Manager and Google Ads platform. Mastery of campaign setup and optimization.

  • Strong knowledge of conversion tracking, analytics, and funnel metrics. Experience with ROAS optimization and scaling.

  • Proven ability to analyze data and make strategic decisions. Data-driven approach to campaign management.

  • Experience in education or info products niche preferred. Understanding of lead generation and sales funnels.

  • Excellent communication and collaboration skills. Ability to work effectively with creative teams.

  • Hands-on approach to creative testing and iteration. Proactive in identifying opportunities for improvement.

  • Practicing Muslim who aligns with Islamic values. Understanding of mission-driven marketing.

  • Self-motivated and able to manage time effectively. Consistent delivery in part-time capacity.

  • Up-to-date with latest YouTube advertising trends and features. Continuous learner and innovator.


Who Should Apply


This role is ideal for expert YouTube media buyers who have a proven track record of managing successful campaigns and driving profitable results. If you understand YouTube advertising inside and out, can develop strategic campaigns from scratch, and have experience scaling ad spend while maintaining strong ROAS, we encourage you to apply. Whether you specialize in education products, info products, or lead generation campaigns, we welcome applications from Muslim media buyers who can demonstrate expertise and align with our mission to serve the Ummah.


Why Join Us?


We value excellence, integrity, and working with purpose. As part of our team, you will work directly with Thom on meaningful projects that impact thousands of Muslims worldwide. You'll have the opportunity to contribute to a mission that helps Muslims build halal wealth and businesses aligned with Islamic values.

Some of the benefits of working with us include:

  • Fully remote position with flexible working arrangements.

  • Opportunity to work directly with a successful Muslim entrepreneur on mission-driven work.

  • Exposure to business operations, content creation, and community building.

  • Collaborative environment with talented Muslims who value excellence.

  • Long-term opportunity with room for growth and development.


How to Apply


If you are excited about this opportunity and believe you are a good fit for the role, we would love to hear from you. Fill out the survey below.

We will review applications on a rolling basis, so early applicants will have an advantage. Shortlisted candidates will be contacted for further discussions and possible test assignments.

For any questions or further information about the role, feel free to reach out to support@defilet.co